Why are So Many Brands Using Games to Engage with Consumers?

The short answer: Game-based outreach captures the consumer’s attention and keeps it. Games ensure the brand’s message registers in the consumer’s consciousness. Games increase the capture of email addresses and increase brand awareness.

Millennials Play Games
Millennials spend more time playing games on their phones than any other apps.

“More than any other marketing outreach method, games encourage ongoing engagement”
Ron Shulkin

By Steve McNally

Creative Builder successfully blending tech, advertising, and storytelling for global brands and startups -- I'm currently building games to drive commerce & working to change the conversation about cannabis.