The short answer: Game-based outreach captures the consumer’s attention and keeps it. Games ensure the brand’s message registers in the consumer’s consciousness. Games increase the capture of email addresses and increase brand awareness.
![Millennials Play Games](https://media.licdn.com/mpr/mpr/AAEAAQAAAAAAAApZAAAAJDM3ZWYwZjNlLWZjNGMtNDBhOS1iNjMwLWUyMDdiOTQ5MzA2ZQ.png)
“More than any other marketing outreach method, games encourage ongoing engagement”
— Ron Shulkin