Nielsen announces esports analytics platform

“The global, digital and young nature of esports fan base audience represents advertising’s most highly sought after segment, yet consistent and high-quality data has been a challenge to measure and define,” said Craig Levine, the CEO of ESL in North America.

Source: Nielsen announces esports analytics platform

By Steve McNally

Creative Builder successfully blending tech, advertising, and storytelling for global brands and startups -- I'm currently building games to drive commerce & working to change the conversation about cannabis.