Focus on O&O and Key Partner Properties Owned & Operated Properties Deepen capabilities for mobile and web properties. Re-Design to make them pretty; Re-Architect to make them Scale. Enrich dedicated Food, Entertainment, and Wellness channels, apps, and newsletters. Strengthen ties to print teams, products, and news partners. Content Partners Provide clean, well-lighted places for staff…
Author: Steve McNally
I build products, teams and business lines that blend publishing, marketing and advertising technologies for global brands and startups.
Forbes “Following”
Content Tools @ True/Slant
Editors at True/Slant made updates to stories, topics, and promotions directly from the live site. Edit options appeared only for people with access to them. Edits made were contextual to the page, topic activity stream, or promo unit where they were made. Every dynamic page item was editable. Published updates went Live immediately.
True/Slant Suggests
A lot of clever engineering, parsing, processing, and weighting of content, activity streams, and social signals fed True/Slant Suggests. We applied this same approach to B2C and B2B products and tools for writers, editors, marketers, sales folks. Choose writers, topics, and news sources to follow: Each selection focuses suggested Contributors: Suggestions were informed by whatever…