OCEAN is an effective representation of the Five-Factor Model of personality traits. Cambridge Analytica CEO Alexander Nix Determining our own personality type against standard models is helpful for self-awareness and improvement. If you run a business, determining individuals and audience psychographics is an effective way to reach and engage people with messages that will resonate…
My JPB Story (from ~1998):
https://news.ycombinator.com/item?id=16329187 > Cyberspace consists of transactions, relationships, and thought itself, arrayed like a standing wave in the web of our communications. Ours is a world that is both everywhere and nowhere, but it is not where bodies live.
Content Creation Tools @ Hearst
Content Creation Tools let marketers, editors, and brand managers create, curate, package, and promote custom experiences at scale. Role-based access and non-destructive content updates let creators get more done in less time with more opportunities for thoughtful product, partner, and messaging integration. Content Creation Tools give team leads confidence to distribute tasks, scale their teams,…
Games @ Hearst
Games @ Hearst officially launched in partnership with Microsoft in 2016. Cosmopolitan, Esquire, and Good Housekeeping created games that were featured daily on msn.com and distributed across their own mobile, social and web properties. Tens of millions of people played and shared these games weekly. They showed us the topics they liked and the types…