https://twitter.com/jamesnmcdermott/status/961444634978271232 … these approaches are becoming less and less justifiable from an ROI perspective due to the level of machine-learning investment by the big ad tech platforms. We shouldn’t, however, just turn over the keys entirely to platform partners. The strategy evolves to ensuring brands are setting appropriate conversion goals and supplementing the modeling with…
Google Apps, Security and Market Speed
Google has been pushing Google Apps for the Enterprise for some time and, more and more, going head-to-head against Microsoft and IBM. Security and Privacy have again gotten in Google's way as it works to beef up revenue streams other than contextual advertising. The latest concerns have been expressed by UC Davis: In a potential…
Fostering New Thinking within Organizations
Injecting new thinking into existing organizations, from within the organization itself, is difficult. Even when the need for "thinking different" is plain, entrenchment - of process, people, expectation - make diverging from set paths a chore. One entrepreneurial speaker is seeing an encouraging trend: Eric Ries, the driving force behind the "lean startup" movement, which…
Required Answers before an Undertaking
Successful projects start with the Business defining success.