Reese’s creative agency Arnold Worldwide came up with the game concept and mobile company TreSensa developed the game. As of writing, Snapchat users have swiped up more than 450,000 times to play the Reese’s Pac-Man game and spent an average of around 1.5 minutes playing the game, according to Reese’s. https://digiday.com/marketing/hershey-invests-more-in-digital-shopping/
Driving Engagement, Aligning Incentives
The Coral Project published this piece about communities, games, and driving quantifiable engagement & results. It's part of their amazing collection of engagement guides they've made freely available to everyone. https://twitter.com/coralproject/status/912424153004863489?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E912424153004863489%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fmeanbusiness.com%2F2017%2F09%2F25%2Fdriving-engagement-aligning-incentives
Team Liquid to the finals
https://twitter.com/dotesportslive/status/909159963637043201 The Americans took the third round 16 - 14.
Games Optimize Learning & Engagement
Games are the Motherlode of Product Innovation / Evolution, & Modern Learning. Games are Foundational for Internet Services Games aren't just for some people -- 3.5 BILLION people regularly spend time laying games. Mary Meeker and Kleiner-Perkins spent 70 pages talking about Games in their 2017 Internet Trends report.