Pac-Man on Snapchat 

Reese’s creative agency Arnold Worldwide came up with the game concept and mobile company TreSensa developed the game. As of writing, Snapchat users have swiped up more than 450,000 times to play the Reese’s Pac-Man game and spent an average of around 1.5 minutes playing the game, according to Reese’s.

With fewer cash registers, Hershey tries to re-create the impulse buy online

By Steve McNally

I build products, teams and business lines that blend publishing, marketing and advertising technologies for global brands and startups.