The 2017 Nobel Prize in Economics to Richard H. Thaler for his contributions to behavioral economics

one of the most important aspects of his work is to stress that economic agents are human, and economic models must take that into account.

Source: Behavioral Economist Richard H. Thaler wins Nobel Prize

By Steve McNally

Creative Builder successfully blending tech, advertising, and storytelling for global brands and startups -- I'm currently building games to drive commerce & working to change the conversation about cannabis.