Beef Up Core Infrastructure & Workflow Tools Scale the full stack and 1st-Party audience capabilitiesStreamline Editorial and Business workflows for content and ad creation, trafficking, campaign reviews & approvalsIntegrate with CRM, MarTech, and AdTech stacks & SaaS partnersImplement standard content taxonomy, modular types, and dynamic templates across mobile, web, and social propertiesFoster adoption of flexible…
We had an Executive advocate from the outset and aligned on goals early: First priorities focused on assignment desk features for internal teams with public-facing functionality limited to assignment emails and draft assignment responses. We released a core platform in the first four weeks. The next several releases focused on streamlining assignment, review, update, and…
Focus on the Urgent and Important. Manage workflows toward Important and Not Urgent.
CRM, CMS, and Measurement technologies are fundamental for working at scale across teams, shifts, and time zones. Having this core infrastructure in place lets you focus on your differentiators and building experiences at the scale you want to operate. CRM CRM technologies are core to supporting your business. Your contacts are customers, clients, colleagues working…