Engagement from readers, viewers, and players informed opportunities across Hearst brands and businesses
Parade Digital
Focus on O&O and Key Partner Properties Owned & Operated Properties Deepen capabilities for mobile and web properties. Re-Design to make them pretty; Re-Architect to make them Scale. Enrich dedicated Food, Entertainment, and Wellness channels, apps, and newsletters. Strengthen ties to print teams, products, and news partners. Content Partners Provide clean, well-lighted places for staff…
Tech Stack & SaaS Partners
Beef Up Core Infrastructure & Workflow Tools Scale the full stack and 1st-Party audience capabilitiesStreamline Editorial and Business workflows for content and ad creation, trafficking, campaign reviews & approvalsIntegrate with CRM, MarTech, and AdTech stacks & SaaS partnersImplement standard content taxonomy, modular types, and dynamic templates across mobile, web, and social propertiesFoster adoption of flexible…
Content Tools @ True/Slant
Editors at True/Slant made updates to stories, topics, and promotions directly from the live site. Edit options appeared only for people with access to them. Edits made were contextual to the page, topic activity stream, or promo unit where they were made. Every dynamic page item was editable. Published updates went Live immediately.