Millions of people playing games every week gave all teams involved clear insights to act on live and in-flight and for the next product iterations.
Tech Stack & SaaS Partners
Beef Up Core Infrastructure & Workflow Tools Scale the full stack and 1st-Party audience capabilitiesStreamline Editorial and Business workflows for content and ad creation, trafficking, campaign reviews & approvalsIntegrate with CRM, MarTech, and AdTech stacks & SaaS partnersImplement standard content taxonomy, modular types, and dynamic templates across mobile, web, and social propertiesFoster adoption of flexible…
Lean Agile @ Hearst
We had an Executive advocate from the outset and aligned on goals early: First priorities focused on assignment desk features for internal teams with public-facing functionality limited to assignment emails and draft assignment responses. We released a core platform in the first four weeks. The next several releases focused on streamlining assignment, review, update, and…
Lean Agile @ Forbes
Forbes acquired our start-up's platform and management team and we had Executive advocates from the outset. Good SDLC practices and feature abstractions we built into True/Slant allowed us to rapidly spin up "white label" editorial and marketing functions and workflows. Quick releases targeted narrowly to teams and edit desks where colleagues took time to actively…