“Ploughing significant resources into a game months before you could be fully confident that the game design was not fundamentally flawed was risky. … Innovation, many observed, was suffering as a result.”

http://www.gamasutra.com/blogs/KatharineNeil/20161214/287515/How_we_design_games_now_and_why.php

By Steve McNally

Creative Builder successfully blending tech, advertising, and storytelling for global brands and startups -- I'm currently building games to drive commerce & working to change the conversation about cannabis.