We pull recency, frequency, and time spent stats from historical application and tool usage early in the process. With SaaS and in-house business apps, people recognize tasks they worked on this morning and yesterday in this same app and that’s helpful context. Mapping frequent tasks to existing shortcuts is quick Time To Return on Investment.
Shortcuts keep work in flow. A key combo or mouse move saves more than time as a significant contributing factor to peoples’ General Gleefulness when using an app.
With consumer apps, contextual highlighting of relevant authors, topics and offers with people’s explicit preferences increases opt-ins and further explorations of options for fine-tuning their experience. Provide discoverability without getting in the way.
