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Author: Steve McNally
I build products, teams and business lines that blend publishing, marketing and advertising technologies for global brands and startups.
Content Creation Tools @ Hearst
Content Creation Tools let marketers, editors, and brand managers create, curate, package, and promote custom experiences at scale. Role-based access and non-destructive content updates let creators get more done in less time with more opportunities for thoughtful product, partner, and messaging integration. Content Creation Tools give team leads confidence to distribute tasks, scale their teams,…
New Revenues and Sales Funnels
Revenue Generation @ Scale Standard ad slots surrounding Hearst Games were sold by internal teams and via auction to approved partners on private exchanges. Audience and Viewability details were available to all parties, and Hearst had access to significant 1st-Party demographic and psychographic info via detailed engagement metrics. Sponsorship and message integration for Beauty CPG…
Games @ Hearst
Games @ Hearst officially launched in partnership with Microsoft in 2016. Cosmopolitan, Esquire, and Good Housekeeping created games that were featured daily on msn.com and distributed across their own mobile, social and web properties. Tens of millions of people played and shared these games weekly. They showed us the topics they liked and the types…