Reese’s creative agency Arnold Worldwide came up with the game concept and mobile company TreSensa developed the game. As of writing, Snapchat users have swiped up more than 450,000 times to play the Reese’s Pac-Man game and spent an average of around 1.5 minutes playing the game, according to Reese’s. https://digiday.com/marketing/hershey-invests-more-in-digital-shopping/
Author: Steve McNally
I build products, teams and business lines that blend publishing, marketing and advertising technologies for global brands and startups.
Team Liquid to the finals
https://twitter.com/dotesportslive/status/909159963637043201 The Americans took the third round 16 - 14.
Nielsen announces esports analytics platform
"The global, digital and young nature of esports fan base audience represents advertising's most highly sought after segment, yet consistent and high-quality data has been a challenge to measure and define," said Craig Levine, the CEO of ESL in North America.Source: Nielsen announces esports analytics platform
OpenAI v Dota 2
https://twitter.com/elonmusk/status/896163163581825025 https://m.youtube.com/watch?feature=youtu.be&v=l92J1UvHf6M