We had an Executive advocate from the outset and aligned on goals early: First priorities focused on assignment desk features for internal teams with public-facing functionality limited to assignment emails and draft assignment responses. We released a core platform in the first four weeks. The next several releases focused on streamlining assignment, review, update, and…
Author: Steve McNally
I build products, teams and business lines that blend publishing, marketing and advertising technologies for global brands and startups.
Lean Agile @ Forbes
Forbes acquired our start-up's platform and management team and we had Executive advocates from the outset. Good SDLC practices and feature abstractions we built into True/Slant allowed us to rapidly spin up "white label" editorial and marketing functions and workflows. Quick releases targeted narrowly to teams and edit desks where colleagues took time to actively…
Lean Agile @ True/Slant
T/S had a core team of three, a concept, and initial funding when I joined. I brought detailed plans for the tech stack and approach to launch, learn and iterate rapidly. We released a live service from the concept deck in the first month. By month 3, we had anchor editorial talent and a dozen…
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