OCEAN is an effective representation of the Five-Factor Model of personality traits. Cambridge Analytica CEO Alexander Nix Determining our own personality type against standard models is helpful for self-awareness and improvement. If you run a business, determining individuals and audience psychographics is an effective way to reach and engage people with messages that will resonate…
AdTech-MarTech Convergence
https://twitter.com/jamesnmcdermott/status/961444634978271232 … these approaches are becoming less and less justifiable from an ROI perspective due to the level of machine-learning investment by the big ad tech platforms. We shouldn’t, however, just turn over the keys entirely to platform partners. The strategy evolves to ensuring brands are setting appropriate conversion goals and supplementing the modeling with…
Content Creation Tools @ Hearst
Content Creation Tools let marketers, editors, and brand managers create, curate, package, and promote custom experiences at scale. Role-based access and non-destructive content updates let creators get more done in less time with more opportunities for thoughtful product, partner, and messaging integration. Content Creation Tools give team leads confidence to distribute tasks, scale their teams,…
New Revenues and Sales Funnels
Revenue Generation @ Scale Standard ad slots surrounding Hearst Games were sold by internal teams and via auction to approved partners on private exchanges. Audience and Viewability details were available to all parties, and Hearst had access to significant 1st-Party demographic and psychographic info via detailed engagement metrics. Sponsorship and message integration for Beauty CPG…