"The global, digital and young nature of esports fan base audience represents advertising's most highly sought after segment, yet consistent and high-quality data has been a challenge to measure and define," said Craig Levine, the CEO of ESL in North America.Source: Nielsen announces esports analytics platform
The Blockchain Based Social Network Steemit
Steemit is an evolution in social media the way bitcoin was an evolution in money and banking. True statement. There's plenty of land-grab, gold-rush language around Steemit. There's plenty of low-quality content and engagement inside it. It's new and these things take time. The core thesis of transaction-based publishing and identity is worth checking out…
Why are So Many Brands Using Games to Engage with Consumers?
The short answer: Game-based outreach captures the consumer’s attention and keeps it. Games ensure the brand’s message registers in the consumer’s consciousness. Games increase the capture of email addresses and increase brand awareness. Millennials spend more time playing games on their phones than any other apps. "More than any other marketing outreach method, games encourage…
Finding new voices and getting people published and paid is a success.
Helping people build their reputation, credibility, and authority is a success. Building communities where everyone -- Contributors, wider membership, publishers, advertisers -- sees the benefit of participating in it is a success.https://community.coralproject.net/t/introduce-yourself/42/248