Games are the Motherlode of Product Innovation / Evolution, & Modern Learning. Games are Foundational for Internet Services Games aren't just for some people -- 3.5 BILLION people regularly spend time laying games. Mary Meeker and Kleiner-Perkins spent 70 pages talking about Games in their 2017 Internet Trends report.
Why are So Many Brands Using Games to Engage with Consumers?
The short answer: Game-based outreach captures the consumer’s attention and keeps it. Games ensure the brand’s message registers in the consumer’s consciousness. Games increase the capture of email addresses and increase brand awareness. Millennials spend more time playing games on their phones than any other apps. "More than any other marketing outreach method, games encourage…
The Cost of Mobile Ads on 50 News Websites
Most of the data on the mobile homepages of the top 50 news websites comes from advertising, demonstrating the appeal of ad blockers. Source: The Cost of Mobile Ads on 50 News Websites
Make changes “within your brand” helps with processing fluency, cumulative advantage
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