Games are the Motherlode of Product Innovation / Evolution, & Modern Learning. Games are Foundational for Internet Services Games aren’t just for some people — 3.5 BILLION people regularly spend time laying games. Mary Meeker and Kleiner-Perkins spent 70 pages talking about Games in their 2017 Internet Trends report.
The short answer: Game-based outreach captures the consumer’s attention and keeps it. Games ensure the brand’s message registers in the consumer’s consciousness. Games increase the capture of email addresses and increase brand awareness. “More than any other marketing outreach method, games encourage ongoing engagement” — Ron Shulkin