Games are the Motherlode of Product Innovation / Evolution, & Modern Learning. Games are Foundational for Internet Services Games aren't just for some people -- 3.5 BILLION people regularly spend time laying games. Mary Meeker and Kleiner-Perkins spent 70 pages talking about Games in their 2017 Internet Trends report.
Nielsen announces esports analytics platform
"The global, digital and young nature of esports fan base audience represents advertising's most highly sought after segment, yet consistent and high-quality data has been a challenge to measure and define," said Craig Levine, the CEO of ESL in North America.Source: Nielsen announces esports analytics platform
OpenAI v Dota 2
https://twitter.com/elonmusk/status/896163163581825025 https://m.youtube.com/watch?feature=youtu.be&v=l92J1UvHf6M
Why are So Many Brands Using Games to Engage with Consumers?
The short answer: Game-based outreach captures the consumer’s attention and keeps it. Games ensure the brand’s message registers in the consumer’s consciousness. Games increase the capture of email addresses and increase brand awareness. Millennials spend more time playing games on their phones than any other apps. "More than any other marketing outreach method, games encourage…