Revenue Generation @ Scale Standard ad slots surrounding Hearst Games were sold by internal teams and via auction to approved partners on private exchanges. Audience and Viewability details were available to all parties, and Hearst had access to significant 1st-Party demographic and psychographic info via detailed engagement metrics. Sponsorship and message integration for Beauty CPG…
Games @ Hearst
Games @ Hearst officially launched in partnership with Microsoft in 2016. Cosmopolitan, Esquire, and Good Housekeeping created games that were featured daily on msn.com and distributed across their own mobile, social and web properties. Tens of millions of people played and shared these games weekly. They showed us the topics they liked and the types…
Google Apps, Security and Market Speed
Google has been pushing Google Apps for the Enterprise for some time and, more and more, going head-to-head against Microsoft and IBM. Security and Privacy have again gotten in Google's way as it works to beef up revenue streams other than contextual advertising. The latest concerns have been expressed by UC Davis: In a potential…
Fostering New Thinking within Organizations
Injecting new thinking into existing organizations, from within the organization itself, is difficult. Even when the need for "thinking different" is plain, entrenchment - of process, people, expectation - make diverging from set paths a chore. One entrepreneurial speaker is seeing an encouraging trend: Eric Ries, the driving force behind the "lean startup" movement, which…