Design Discussion: Look-Feel, IA, Content Layout

Look / Feel

  • Colors
  • Type faces
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Info Arch

  • Layout
  • Design
  • Navigation

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Content

  • specific modules
  • placement / priority / emphasis

emphasis
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It’s difficult to process all of these at once; you can run the danger of allowing shortcomings in one area overshadow Good Things in other areas.

While the end-product – the Designed Page – needs also to be reviewed as a whole, it can make good sense to break out these items individually and rate the works by them.

This should help with internal review processes and discussions as well as feedback for vendor partners doing IA and Design with you.

By Steve McNally

I build products, teams and business lines that blend publishing, marketing and advertising technologies for global brands and startups.