Revenue Generation @ Scale Standard ad slots surrounding Hearst Games were sold by internal teams and via auction to approved partners on private exchanges. Audience and Viewability details were available to all parties, and Hearst had access to significant 1st-Party demographic and psychographic info via detailed engagement metrics. Sponsorship and message integration for Beauty CPG…
QTar’s Free Agency
It’s the first time Tarantino is looking for a home for his movies since “Reservoir Dogs” hit theaters in 1992. His next film, about the real-life 1960s Charles Manson cult killings in California, could be a big draw. https://qz.com/1130064/quentin-tarantino-sans-weinstein-is-suddenly-a-free-agent-in-hollywood/
Pac-Man on Snapchat
Reese’s creative agency Arnold Worldwide came up with the game concept and mobile company TreSensa developed the game. As of writing, Snapchat users have swiped up more than 450,000 times to play the Reese’s Pac-Man game and spent an average of around 1.5 minutes playing the game, according to Reese’s. https://digiday.com/marketing/hershey-invests-more-in-digital-shopping/
Games Optimize Learning & Engagement
Games are the Motherlode of Product Innovation / Evolution, & Modern Learning. Games are Foundational for Internet Services Games aren't just for some people -- 3.5 BILLION people regularly spend time laying games. Mary Meeker and Kleiner-Perkins spent 70 pages talking about Games in their 2017 Internet Trends report.