Games @ Hearst

Games @ Hearst officially launched in partnership with Microsoft in 2016. Cosmopolitan, Esquire, and Good Housekeeping created games that were featured daily on msn.com and distributed across their own mobile, social and web properties.

Games @ Hearst = "The Esquire Challenge" on MSN.com

Tens of millions of people played and shared these games weekly. They showed us the topics they liked and the types of games, puzzles, quizzes worth their attention enough to play another and come back tomorrow for more. Publishing new games every day let us test new ideas from what we learned yesterday and last week. We’d been launching, learning and iterating across Hearst properties before public go-live.

Keys to the success of Games @ Hearst include:

  • New Revenue and sales funnels from programmatic sales, to self-serve sponsorships, to high-touch programs integrating custom content and contextual placements at scale across brand properties and channels.
  • Content creation tools that allow marketing and editorial teams to produce brand-relevant games at the scale required
  • Intelligent insights into metrics that matter showing what’s happening in-flight and performing over time

By Steve McNally

Creative Builder successfully blending tech, advertising, and storytelling for global brands and startups -- I'm currently building games to drive commerce & working to change the conversation about cannabis.